Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.
You may note one glaring omission: Google+. Unfortunately for us there is no data on Google+ in DoubleClick Ad Planner, the Google-owned tool we used for the demographics data. Another thing we should point out is that the demographics data used in this survey is for the United States.
あなたは、Google+ の欠落に気付くだろう。 残念なことに、この人口統計データのために用いた、Google が提供する DoubleClick Ad Planner に、Google+ のデータが無いのだ。 そして、この調査で使用している統計データが、United States を対象としている点も、最初にお断りしておく。
With that out of the way, let’s dive into the data!
Average age distribution
If you average the age distribution across all the sites in the survey, this here below is what you end up with. You could think of it as the age distribution in the social media sphere.
As we just mentioned, there are big differences in the age demographics of the individual sites. You can examine all of them in the chart here below. We’ve sorted the chart by average age (more on that farther down), “youngest” site at the top.
However, as you could see in the very first chart of this article, only 2% of social media users are 65 or older (averaged between the sites in this survey). There is also the flip side of the coin to consider; some sites have a considerable bias toward younger users. A few examples:
The oldest users. LinkedIn has the oldest user base, with the average user being 44.2 years old.
The average Facebook user is 40.5 years old.
The average Twitter user is 37.3 years old.
The age trend for Facebook and Twitter. Compared to a previous survey we did 2.5 years ago, the age of the average Facebook user has gone up two years, while the age of the average Twitter user has gone down two years. In other words, Twitter’s user base is getting younger, while Facebook’s is getting older.
And here is the full chart with all the sites, sorted by average age:
What about gender?
This whole article so far has been about the age of people using these social networks and online communities. Now it’s time to examine the male-female ratio, or gender balance if you prefer that word.
Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users. Other observations:
Ad Planner から提供される United States 人口統計データをベースにすると、大半のサイトにおいて、男女比の異なる様子が見えてくる。 あるサイトでは、男性の方がずっと多く、また、あるサイトでは、時勢の方がずっと多い。 しかし、すべてのデータを平均してみると、女性たちがソーシャル･メディアを支配している様子が明確になる。 この調査では、対象サイトの 2/3 以上で、女性ユーザーの方が多数であるという結果が出た。 また、その他の観察ポイントとしては、以下の項目がある。
17 out of 24 sites (71%) have more female than male users.
The average gender distribution is 48.75% male, 51.25% female.
Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female.
Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).
Facebook and Twitter have the same gender distribution: 40% male, 60% female.
Here below is a chart with the male-female ratios for all 24 sites included in this survey. The chart is sorted, the least male-dominated sites at the top.
We hope you found this report interesting. It’s easy to get lost when digging through this kind of data, but we hope we managed to present it in a way that gave you a decent overview of the situation today.
To us, one big takeaway from this report is that there’s a place for everyone in today’s social media landscape. These sites have users that span the entire age spectrum, and there really are no limits to what you can achieve online, regardless of age or gender.
A note on the source data: All the demographics data in this survey is for the United States, but the patterns shown here should translate roughly to other countries as well. That said, there are regional differences, so keep that in mind if you’re applying this to other parts of the world.
Previous surveys: We did a couple of similar surveys almost three years ago (age, gender), but the results are not easy to compare since a different set of sites were used (the social media landscape has changed).